Record-breaking September for Australian New Vehicle Sales

Ready to join the ride towards record-breaking sales and a greener future?

New figures reveal that Australian new vehicle deliveries have reached an all-time high for the month of September, thanks to improved supply and the clearance of backorders. With four out of the past five months setting new records, the market is on track to break annual sales records. Let’s dive into the details.

According to the latest VFACTS data, September 2023 saw a total of 110,702 new vehicle sales, representing an 18.3% increase compared to the same month in 2022. This marks a new all-time record for September sales in Australia.

The positive trend is not limited to September alone. In fact, four out of the past five months have set new records, with the months of May, July, August, and now September all surpassing previous highs. This upward trajectory is a promising sign for the industry.

Year-to-date sales for the first nine months of 2023 have reached an impressive 899,286 units, indicating a strong market performance. If this momentum continues, the Australian new vehicle market is on track to break annual sales records.

Leading the market is Toyota, which has been focused on addressing its massive backlog of orders. The brand has seen a 40% growth, with the HiLux securing the top spot and edging out the Ford Ranger for the 1-2 position in the charts. Toyota’s success is a testament to the brand’s dedication to meeting customer demand.

In the realm of electric vehicles (EVs), the Tesla Model Y has emerged as the top-selling SUV and the third overall best-selling vehicle in the country. This reflects the ongoing demand for EVs, which have seen a 21.7% increase in sales as a fuel type. EVs now account for approximately 10.6% of the passenger and SUV market share and around 8% of the total market, including commercials. The rise of electrified vehicles, including hybrids and plug-in hybrids, has contributed to a market share of nearly 25%.

With the improving supply of vehicles into Australia, including electric vehicles, FCAI Chief Executive Tony Weber advises potential buyers to visit a dealer or manufacturer to explore their options. The industry is poised to meet the growing demand for new vehicles.

In terms of specific brands, Toyota remains at the forefront with 20,912 sales in September, translating to an impressive 18.9% market share. Mazda and Ford follow closely behind, with neck-and-neck sales figures. Other notable brands include Kia, Hyundai, Mitsubishi, MG, Tesla, Nissan, Subaru, and Volkswagen, all contributing to the vibrant automotive landscape.

The top-selling models for September are the Toyota HiLux and the Ford Ranger, solidifying their positions as perennial favorites. The Tesla Model Y ranks third overall and claims the title of the best-selling SUV. Other popular models include the Toyota RAV4, Mitsubishi Outlander, MG ZS, Toyota Corolla, Kia Sportage, and the Ford Everest.

With the top 30 vehicles accounting for approximately 56% of the total market, it’s evident that consumer preferences are concentrated at the higher end of the sales charts. This concentration underscores the importance of these key models in driving overall sales.

Regional sales data shows that New South Wales leads the pack with 35,968 sales, followed by Victoria with 29,426 sales. Queensland, Western Australia, South Australia, Tasmania, the Australian Capital Territory, and the Northern Territory also show positive growth in new vehicle sales.

In terms of buyer type, private buyers make up the majority with 58,129 sales, followed by business fleets, rental fleets, and government fleets. This distribution reflects a healthy mix of consumer and commercial demand.

When it comes to propulsion or fuel type, petrol vehicles continue to dominate with 52,619 sales. Diesel vehicles are also popular, with 33,614 sales. However, hybrid sales have seen a significant increase of 119.5%, and electric vehicle sales have grown by 21.7%. This shift towards cleaner and more sustainable options reflects changing consumer preferences.

In summary, the Australian new vehicle market is experiencing record-breaking sales, with September 2023 setting a new all-time high. Toyota leads the way in addressing its backlog and meeting customer demand. The Tesla Model Y emerges as the top-selling SUV, reflecting the rising popularity of electric vehicles. With a diverse range of brands and models contributing to the market, there is ample choice for buyers. As the supply of vehicles, including EVs, continues to improve, now is a great time to visit a dealer or manufacturer to explore the options. So, what are you waiting for? Get behind the wheel of a new vehicle and join the drive towards a greener future!

• September 2023 recorded 110,702 new vehicle sales, up 18.3% from the same month in 2022
• Year-to-date sales for the first nine months of 2023 reach 899,286 units
• Market leader Toyota continues to grow, with the HiLux leading the charts
• The Tesla Model Y becomes the top-selling SUV

The Australian new vehicle market has achieved record-breaking sales in September 2023, with improved supply and cleared backorders driving the market forward. Toyota continues to lead the industry, while the Tesla Model Y takes the crown as the top-selling SUV. With a strong range of brands and models, as well as increasing demand for electric vehicles, the market is poised for further growth. Don’t miss out on the opportunity to explore your options and be part of the automotive revolution.