No Plans for More Affordable Ford Mustang Mach-E in Australia

Will the Ford Mustang Mach-E be able to compete with the Tesla Model Y in the Australian market?

Ford Australia has confirmed that there are no plans to introduce a more affordable version of the Ford Mustang Mach-E from either Mexico or China. The three-model range, which includes Select, Premium, and GT variants, is set to arrive in showrooms in December. While Ford is pleased with the pre-orders for the Mustang Mach-E, there are no intentions of reducing the starting price.

According to Ford Australia product communications manager Ben Nightingale, the starting price for the Ford Mustang Mach-E range is $79,990 before on-road costs. This price places it higher than the Tesla Model Y, which is currently the third best-selling vehicle in Australia.

Contrary to speculation, Nightingale also confirmed that there will not be a more affordable version of the Mustang Mach-E from either Mexico or China. In terms of features, the Australian-market base model is similar to the one sold in the US, with a touchscreen infotainment system, Sensico leatherette upholstery, and a 71kWh battery. The main difference is the standard inclusion of heated front seats and a heated steering wheel in the Australian version.

While Ford acknowledges the success of Tesla and its Model Y, the company is not aiming to outsell the electric giant. According to Nightingale, the Mustang Mach-E is Ford’s first customer full electric vehicle, and sales numbers are not the only metric of success. The company is focused on delivering a high-quality electric vehicle experience to customers.

The Mustang Mach-E will be available in three variants: Select, Premium, and GT. Ford expects each variant to eventually account for a third of total sales. Early interest shows that around 40% of potential customers are particularly interested in the GT variant. The Mustang Mach-E will be sold through 62 of Ford Australia’s 180 dealers initially, and the company expects more dealers to sell electric vehicles in the future.

• The Ford Mustang Mach-E range starts at $79,990 before on-road costs
• No plans for a lower-content model from Mexico or China
• The Australian-market base model has heated front seats and a heated steering wheel as standard
• Ford is not aiming to outsell the Tesla Model Y
• Around 40% of early interest is in the GT variant

In conclusion, Ford Australia has clarified that there are no plans for a more affordable version of the Ford Mustang Mach-E from Mexico or China. The starting price for the range is $79,990 before on-road costs, and it includes features such as heated front seats and a heated steering wheel. While Ford acknowledges the success of Tesla and the Model Y, it is not aiming to outsell the electric giant. Instead, the company is focused on providing a high-quality electric vehicle experience to customers.