Toyota’s Luxury Brand, Lexus, Teases New Electric Model with Trademark Filings
Toyota’s Luxury Brand, Lexus, Teases New Electric Model with Trademark Filings
What can we expect from Lexus’ new electric model?
Toyota Motor Corporation has filed new trademarks in Europe and Australia, suggesting the development of a new electric model for its luxury subsidiary brand, Lexus. The details of these trademark filings have piqued interest among car enthusiasts.
Toyota Motor Corporation has hinted at an exciting development for its luxury subsidiary brand, Lexus, through the filing of new trademarks. The trademarks, including HZ300e, HZ450e, and HZ550e, were recently submitted to the European Union Intellectual Property Office (EUIPO). Furthermore, a trademark application for HZ300e has been lodged with IP Australia. While the exact details and appearance of these electric Lexus models are currently unknown, automotive enthusiasts are eagerly anticipating their release.
In a previous trademark filing, Lexus registered TZ450e and TZ550e, which suggests the potential introduction of a larger three-row vehicle to complement the existing RZ model. This speculation has raised questions about the positioning of the new HZ model. It could serve as a smaller alternative to the RZ or potentially even a passenger vehicle instead of a crossover.
Toyota has made significant commitments to electrification, with plans to launch 10 new electric cars by 2026. The company aims to sell 1.5 million pure-electric vehicles globally within that timeframe. In line with this strategy, Lexus unveiled the LF-ZC electric sedan and LF-ZL electric crossover concepts at the Japan Mobility Show earlier this year. The LF-ZC is slated for an international release in 2026.
Looking toward the future, Lexus has set ambitious goals to transition away from combustion-powered vehicles. By 2030, the brand intends to cease the sale of such vehicles in regions like North America, Europe, and China. By 2035, Lexus plans to exclusively offer electric vehicles worldwide, aligning with the broader industry shift towards sustainable transportation.
- Toyota has filed trademarks for HZ300e, HZ450e, and HZ550e with the European Union Intellectual Property Office (EUIPO).
- Additionally, a trademark application for HZ300e has been lodged with IP Australia.
- The purpose and design of these new electric Lexus models remain uncertain.
- Lexus previously trademarked TZ450e and TZ550e, indicating a possible three-row counterpart to the existing RZ.
- Toyota plans to launch 10 new electric cars, with a target of selling 1.5 million pure-electric vehicles globally by 2026.
- Lexus showcased the LF-ZC electric sedan and LF-ZL electric crossover concepts, with the former set to debut internationally in 2026.
- Lexus aims to cease the sale of combustion-powered vehicles in key regions by 2030, transitioning to a fully electric lineup globally by 2035.
With the recent trademark filings by Toyota for its luxury brand, Lexus, enthusiasts and industry observers are eagerly awaiting the unveiling of a new electric model. As Toyota’s commitment to electrification becomes increasingly evident, the future of Lexus appears to be electric-powered. The forthcoming HZ model, along with the previously trademarked TZ models, are poised to redefine the luxury electric vehicle segment. It’s an exciting time for both Toyota and Lexus as they embrace the future of automotive technology.
