Genesis Unveils Neolun Concept: A Glimpse into the Future of Luxury SUVs

Can Genesis’ Neolun concept redefine luxury SUVs in the electric era?

Genesis, the Korean luxury brand, has taken the wraps off its latest concept car, the Neolun. Set to debut at the New York motor show, this large SUV concept may give us a glimpse of what to expect from the brand’s upcoming GV90 electric flagship. With a design inspired by moon-shaped porcelain jars and a focus on minimalism, the Neolun is a stunning representation of Genesis’ commitment to reductive design.

Genesis has unveiled its latest concept car, the Neolun, ahead of its in-person debut at the New York motor show. This large SUV concept is said to provide a glimpse into the brand’s upcoming GV90 electric flagship. Drawing inspiration from Korea’s moon-shaped porcelain jars, the Neolun follows the principle of ‘reductive design’, boasting clean and minimalist styling that eliminates unnecessary details.

One of the standout features of the Neolun is its unique two-tone Midnight Black and Majestic Blue exterior. With a more upright roofline compared to Genesis’ other SUVs, the Neolun still manages to maintain rounded and sleek styling. It also showcases the trademark split-level lighting elements seen on Genesis’ current models, forming the outline of the brand’s traditional crest grille.

Taking cues from typical concept cars, the Neolun comes equipped with coach doors and no B-pillar. While this feature may seem unlikely to make it to production, Genesis claims that the development of B-pillarless coach doors has reached a level where it is now feasible for production vehicles. Opening the coach doors reveals side steps that automatically deploy, adding to the vehicle’s elegance.

Moving inside, the Neolun offers a luxurious four-seat configuration. The front seats have the ability to swivel, allowing passengers to face the captain’s chairs in the back. A flexible display unfolds from the rear-seat headliner, providing convenience and entertainment for all occupants. Inspired by the ondol system found in Korean homes, the Neolun boasts a radiant heating system. Heating films are applied to various surfaces such as the dashboard, door trims, floor, seatbacks, and console sides. The placement of speakers throughout the cabin has been strategically done to create a concert-hall like experience. Even the crystal sphere up front can rotate to become a tweeter, further enhancing the audio quality.

To match the stunning exterior, the Neolun features a combination of Royal Indigo cashmere and vintage-inspired Purple Silk leather trim. The leather is dyed with organic pigments, adding to the overall luxury feel. The floor is finished in dark-colored real wood trim, completing the sophisticated look of the interior.

While Genesis has not provided any details about the Neolun’s powertrain, it is widely speculated that this concept car previews the upcoming GV90 electric SUV. Reports suggest that the GV90 will enter production in late 2025, offering a blend of luxury and electric power.

In conclusion, the Neolun concept from Genesis is a testament to the brand’s commitment to innovative design and luxury. With its unique styling, elegant features, and thoughtful interior touches, the Neolun sets the stage for Genesis’ future electric flagship, the GV90. As we eagerly await more details about the powertrain and production timeline, it’s clear that Genesis is poised to make a significant impact in the luxury SUV segment.

• The Neolun concept showcases Genesis’ reductive design philosophy
• It features a unique two-tone Midnight Black and Majestic Blue exterior
• Coach doors and no B-pillar add a touch of elegance
• The interior offers a four-seat configuration and a flexible display
• Strategically placed speakers and a radiant heating system enhance the luxury experience

Genesis’ Neolun concept showcases the brand’s dedication to reductive design and luxury. With its stunning exterior, innovative features, and thoughtful interior, the Neolun gives us a taste of what to expect from Genesis’ upcoming GV90 electric flagship. As the automotive world eagerly awaits more information, it’s clear that Genesis is ready to make waves in the luxury SUV market.