Ford Australia Slashes Electric Vehicle Prices, Making EVs More Accessible

Ford Australia Slashes Electric Vehicle Prices, Making EVs More Accessible

Ford Australia Slashes Electric Vehicle Prices, Making EVs More Accessible

Are these price reductions enough to entice you to make the switch to an electric vehicle?

In a bid to make electric vehicles (EVs) more affordable and appealing to customers, Ford Australia has announced significant price reductions on its Mustang Mach-E and E-Transit models. With price cuts of up to $8,000 on the Mustang Mach-E and $15,000 on the E-Transit, Ford aims to lower the barriers to entry for EVs in the Australian market. This move comes as other car brands have also been offering EV discounts as part of end-of-financial-year promotions. Unlike its competitors, Ford has not specified an end date for these reduced prices, indicating that the savings may continue beyond the financial year. The new prices will take effect from June 1, 2024.

Ford Australia Slashes Electric Vehicle Prices, Making EVs More Accessible

The latest price cuts by Ford Australia bring the E-Transit’s price below the $100,000 mark, with a before on-roads price of $89,990. This substantial reduction makes the E-Transit a more affordable option for businesses in need of an electric commercial vehicle.

This is the second round of price reductions for the Mustang Mach-E, with cuts of up to $7,000 implemented just before deliveries began in late 2023. Ford’s decision to lower prices was a response to the evolving EV market and the increasing demand for electric SUVs.

Tesla’s Model Y, which has been a strong competitor to the Mustang Mach-E, has also experienced multiple price cuts in recent months. Ford’s price reductions aim to make the Mustang Mach-E more competitive and enticing for customers seeking an electric SUV.

Ford Australia and New Zealand president and CEO, Andrew Birkic, expressed that these price reductions offer even greater value to customers and expand the potential market for these high-quality vehicles. By making EVs more affordable, Ford hopes to encourage more people to consider transitioning to electric transportation.

The new prices for the Mustang Mach-E and E-Transit models will come into effect on June 1, 2024. With these reduced prices, Ford Australia aims to make EVs a viable option for a broader range of customers and contribute to a greener future.

Ford Australia Slashes Electric Vehicle Prices, Making EVs More Accessible

  • Ford Australia reduces prices of its electric vehicles (EVs)
  • Mustang Mach-E receives cuts of up to $8,000
  • E-Transit prices lowered by $15,000
  • Price reductions aim to make EVs more accessible
  • No specified end date for these reduced prices

With Ford Australia slashing prices on its EVs, the market for electric vehicles in Australia is becoming more accessible and competitive. By offering significant price reductions on the Mustang Mach-E and E-Transit, Ford aims to attract more customers to the world of electric transportation. The lack of a specified end date for these reduced prices indicates that Ford is committed to making EVs a long-term option for Australians. As the demand for EVs continues to grow, other car manufacturers may follow suit and offer more affordable electric vehicle options. Are these price reductions enough to entice you to make the switch to an electric vehicle?

John Powell

John Powell is a general journalist with a strong focus on national politics. He pursued his studies at the University of Melbourne, where he honed his journalistic skills. With a keen interest in the political landscape, John has become a notable figure in reporting on national politics. His insightful coverage and analysis have garnered attention and respect from both colleagues and readers. With an eye for detail and a dedication to uncovering the truth, John continues to provide informed and balanced reporting on key political issues, making him a valuable asset in the field of journalism.