Toyota Australia Anticipates Huge Year of Hybrid Sales, Aiming to Become Third Best-Selling ‘Brand’

Will other brands be able to keep up with Toyota’s electrified range?

Toyota Australia is expecting a significant increase in hybrid sales this year, with the potential to make their electrified range the third best-selling ‘brand’ in the country. The brand’s vice president of sales and marketing, Sean Hanley, revealed that Toyota expects around 90,000 hybrid sales in 2024, a 25% increase from last year.

Toyota Australia is aiming for a huge year of hybrid sales, with the potential to become the third best-selling ‘brand’ in the country. Sean Hanley, Toyota Australia’s vice president of sales and marketing, stated that the brand expects approximately 90,000 hybrid sales in 2024, representing a 25% increase from the previous year. This would mean that Toyota’s electrified range alone would outsell most other brands in Australia based on the previous year’s sales figures.

Hanley emphasized the immediate carbon impact reduction that Toyota hybrids can offer to consumers, regardless of their location or infrastructure availability. The company is committed to delivering mobility for all and ensuring that no one is left behind on the journey to reduce carbon footprints. Toyota plans to evolve its model lineup strategically to accelerate this opportunity for customers.

In 2023, Toyota delivered a total of 215,240 vehicles in Australia, with hybrids accounting for 33.5% or 72,084 of those sales. This positioned Toyota as the leader in hybrid vehicles, with Mazda and Ford taking second and third place, respectively. Looking solely at hybrid sales, Toyota would have been just behind Kia and Hyundai in terms of overall sales for the year.

However, if Toyota’s hybrid sales reach the projected 90,000 mark in 2024, they would surpass the Koreans as well as Ford based on the previous year’s sales results. Toyota is further solidifying its commitment to hybrid technology by announcing that the Camry, Yaris Cross, C-HR, Corolla Hatch, and Yaris Hatch ranges will all be hybrid-only in Australia. According to Hanley, more nameplates could also go hybrid-only in the future.

Despite the expansion of Toyota’s hybrid model lineup, Hanley stated that the Prius is unlikely to return to the Australian market. He explained that it does not fit into the company’s product portfolio going forward. Although the Prius is already available in other markets, such as Japan, Europe, the UK, and North America, Toyota believes that the C-HR and other models will sell in higher volume in the Australian market.

Toyota Australia has achieved remarkable success in hybrid sales, with over 402,300 hybrids sold in the country since introducing the Prius in 2001. In the past five years alone, 75% of those sales have been delivered. Hanley shared that Toyota’s hybrid sales across its lineup accounted for an impressive 33.5% in 2023, even with popular diesel models like the HiLux and LandCruiser. As of the end of February 2024, the hybrid sales mix has increased to 40.7%.

In summary, Toyota Australia is expecting a significant increase in hybrid sales this year, aiming to become the third best-selling ‘brand’ in the country. The brand’s commitment to providing accessible and immediate carbon impact reduction through hybrid technology is evident. By expanding their hybrid model lineup and achieving projected sales goals, Toyota’s electrified range could outsell most other brands in Australia. Despite this expansion, the Prius is unlikely to return to the Australian market, as Toyota believes other models will have higher sales volume. Overall, Toyota Australia has achieved significant success in hybrid sales, with a substantial portion of those sales occurring in the past five years.

• Toyota Australia predicts 90,000 hybrid sales in 2024, a 25% increase from last year
• If achieved, Toyota’s electrified portfolio would outsell most other brands in Australia
• Toyota plans to expand its hybrid model lineup to offer more options for customers
• Despite expanding hybrid offerings, the Prius is unlikely to return to the Australian market

Toyota Australia has set ambitious goals for hybrid sales and plans to expand its hybrid model lineup to cater to the growing demand. Despite not reintroducing the Prius to the Australian market, the brand remains committed to reducing carbon footprints and providing accessible mobility solutions for all customers. As hybrid technology continues to gain popularity, Toyota is poised to solidify its position as a leader in the Australian market. Will other brands be able to keep up with Toyota’s electrified range?